Last updated: July 22, 2026
This Privacy Policy describes how Better Hockey Corporation ("Better Hockey," "we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from www.betterhockey.com (the "Site"), sign up for our emails, or otherwise interact with us. Your privacy matters to us, and we are committed to protecting the personal information you share with us.
Information we collect
Information you provide directly. When you make a purchase, create an account, sign up for our newsletter, contact customer service, or enter a giveaway, we collect information such as your name, billing and shipping address, email address, phone number, and order details. Payment card details are processed securely by our payment processors — we never see or store your full card number.
Information collected automatically. When you browse the Site, we automatically collect certain information about your device, including your IP address, browser type, time zone, and some of the cookies installed on your device. As you browse, we also collect information about the pages and products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We collect this using cookies, pixels, and similar technologies.
Information from third parties. We may receive information about you from our e-commerce platform (Shopify), payment processors, shipping carriers, and marketing and analytics partners.
How we use your information
- To process and fulfill your orders, including payment processing, shipping, order confirmations, and customer support;
- To communicate with you, respond to your questions, and provide service updates;
- To send you marketing emails and offers we think may interest you — only if you have signed up, and you can unsubscribe at any time;
- To screen orders for potential risk or fraud;
- To improve and optimize the Site, our products, and our marketing (for example, by generating analytics about how customers browse and shop);
- To comply with applicable laws, taxes, and accounting obligations.
Cookies and tracking
We use cookies and similar technologies to keep your cart working, remember your preferences, measure how the Site is used, and show you relevant ads. You can control cookies through your browser settings; blocking some cookies may affect how the Site works (for example, your shopping cart). Our Site also recognizes the Global Privacy Control (GPC) browser signal where required by law.
How we share your information
We do not sell your personal information for money. We share personal information only with service providers who help us run our business:
- Shopify, which powers our online store — you can read more about how Shopify uses your personal information at shopify.com/legal/privacy;
- Payment processors, to securely handle your payment;
- Fulfillment and shipping partners, to pack and deliver your order;
- Marketing and analytics providers (such as email and advertising platforms), to send communications you signed up for and to measure and improve our marketing;
- Authorities, when required to comply with applicable laws, a subpoena, or other lawful requests, or to protect our rights.
Some cookie-based advertising described above may be considered "sharing" or "targeted advertising" under certain U.S. state privacy laws. You can opt out as described in "Your privacy rights" below.
Email marketing
If you sign up for our newsletter, we will send you emails about products, offers, and training content. Every marketing email includes an unsubscribe link at the bottom — one click and you're out, no questions asked. Unsubscribing does not affect transactional emails such as order confirmations.
Children's privacy
The Site is intended for adults. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@betterhockey.com and we will delete it.
Data retention
We keep your order information for as long as needed to fulfill your order, handle returns and warranty claims, and meet our legal obligations (such as tax and accounting laws). Marketing data is deleted when you unsubscribe. When information is no longer needed, we delete or anonymize it.
Security
We use industry-standard safeguards to protect your personal information, including encrypted (SSL) connections across the entire Site and PCI-compliant payment processing. No method of transmission over the internet is 100% secure, but we work continuously to protect your data.
Your privacy rights
Depending on where you live, you may have some or all of the following rights under U.S. state privacy laws (including the California Consumer Privacy Act and similar laws in other states):
- Right to know — request a copy of the personal information we hold about you;
- Right to correct — ask us to fix inaccurate information;
- Right to delete — ask us to delete your personal information;
- Right to opt out — opt out of the "sale" or "sharing" of personal information for targeted advertising via our Do not sell or share my personal information page;
- Right to non-discrimination — we will never penalize you for exercising your privacy rights.
To exercise any of these rights, use the request forms on our US Laws Compliance page or email us at info@betterhockey.com with the subject line "Privacy Request." We will verify your identity and respond within the timeframe required by law. You may also authorize an agent to submit a request on your behalf.
International visitors
The Site is operated from the United States, and your information is processed and stored in the United States. If you visit the Site from outside the U.S., you understand that your information will be transferred to and processed in the U.S. Customers in Europe are served by our European store, where the processing of personal data is governed by its own privacy policy under the GDPR.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top shows when it was last revised. Significant changes will be posted on this page.
Contact us
If you have questions about this Privacy Policy, or want to access, correct, or delete your personal information, contact us:
Better Hockey Corporation
1101 Regina Graeter Way
Cincinnati, OH 45216, United States
Email: info@betterhockey.com
Phone: +1 513-842-6507